Drop Bombs on the course. Build guns in the gym.
What Bombs and Guns Is
Bombs and Guns exists for men and boys who choose the hard road deliberately.
It is a performance and lifestyle brand built around a simple, unfashionable idea: strength matters, and it must be earned. Not for show. Not for intimidation. But because a capable man is better equipped to carry responsibility, protect what matters, and build something that lasts.
From the beginning, Bombs and Guns has stood with men and boys from day one, from the first awkward days of training, through failure, repetition, and gradual mastery. The brand is not interested in the finished product alone. It is interested in the process: the daily work that turns potential into capability.
This is not a brand about aggression. It is a brand about preparation.
The long tradition we stand in
Across history and culture, societies have understood a truth that modern language often struggles to express plainly: men become useful through discipline.
In mythology, the great figures were never handed strength. Hercules did not inherit his power; he earned it through trials that demanded endurance, restraint, and sacrifice. Apollo represented not brute force, but harmony, physical excellence aligned with clarity, order, and purpose. These stories endured because they mirrored a lived reality: strength without discipline collapses; discipline without purpose withers.
History tells the same story in less symbolic terms. The men who shaped nations, defended communities, and expanded human capability were forged by standards. Theodore Roosevelt spoke of the “strenuous life” not as cruelty, but as a moral necessity: a life where effort, difficulty, and responsibility were embraced because they produced better men and, in turn, better societies.
Military culture distilled this understanding into practice. Across generations and nations, soldiers were trained to value preparation over bravado, repetition over impulse, and cohesion over ego. Real strength was never loud. It was reliable. The man you trusted was not the one who talked about power, but the one who had done the work when no one was watching.
Bombs and Guns draws from this lineage, to honour competence under pressure.
What We Stand Behind
Bombs and Guns stands behind men who choose effort over comfort.
It stands behind those who train not to impress, but to prepare. Those who accept that mastery is slow, that failure is instructive, and that confidence must be earned repeatedly. It stands behind fathers who lead by example, and boys who are learning, sometimes clumsily, sometimes stubbornly to do hard things well.
If you understand that strength is built, not assumed
If you believe that standards matter
If you know that the work is never finished
Then Bombs and Guns already has your back.